About us

We are Generalcloset who are an empowering, bold and forward thinking online fashion brand, inspired by real life. We design and create product informed by you, our customers, our friends and global influences: Catwalk, celebrity, social media, bloggers and street style, creating an online fashion destination that encompasses and celebrates everything it means to be a girl in a digitally immersed world today.

Generalcloset was found based on ambition of fashion clothing. Our team  with a mission to create a new American clothing brand that offers two key components: classic clothes with current relevance and a retail environment with a neighborhood feel.